Websites
Built for Growth

WordPress, Shopify & Custom Development

What Makes Us Different?

We build websites designed to drive measurable growth. Using a hybrid approach, modern frameworks are combined with the personalization of custom builds, ensuring every site is optimized for UX, speed, security, SEO, and AEO visibility in AI search results.

mob-home-examples

WordPress & Shopify Experts

We use a hybrid approach: the speed of modern WordPress and Shopify frameworks combined with customized UX, branding, content architecture, and performance optimization. The result is a site that performs like a fully custom-built site without unnecessary overhead.

Long-Term Support

Many clients have partnered with Effect for over a decade. We provide updates, enhancements, security monitoring, backups, analytics reporting, and ongoing consulting to ensure your website continues to grow with your business.

SEO + AEO Ready

Our websites include built-in SEO architecture, schema markup, optimized content structure, and AEO strategies. This helps your content surface in Featured Snippets, AI Overviews, voice search, and other zero-click environments.

Custom Development

When a business requires functionality beyond standard CMS limits, our team uses the Symfony PHP framework and full-stack development capabilities to build advanced portals, integrations, and database-driven systems.

Years in Business

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Websites Built
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Certified in High-Conversion
Page Design

5-Star Client Satisfaction

types of seo

Web Design & Development

Custom websites built for clarity, speed, and conversions.
UX planning, content architecture, ADA, speed, schema, WordPress & Shopify customization.
local SEO

SEO & AEO

Visibility strategies for Google, Bing & AI search.
Technical SEO, content strategy, local SEO, schema, AI/Featured Snippets optimization.
qualified leads

Digital Marketing

Traffic and lead-generation campaigns that support growth.
Google Ads, Bing Ads, social ads, email automation, content marketing, CRO.
custom website design

Custom Applications & Database Systems

Custom business applications, internal tools, portals, and database systems for mobile, tablet, and desktop use.
These include internal tools, dashboards, workflow applications, and mobile/tablet-friendly apps created for specialized use cases.
web marketing strategies

Website Care & Hosting

Updates, security, backups & continuous optimization.
Uptime monitoring, malware scans, speed tuning, ADA updates, small edits.

Industries
We Serve

Manufacturing
E-Commerce
Service Businesses
Non-profits
Professional Firms

We serve B2B, B2C, and B2B2C organizations across manufacturing, industrial, retail, construction, healthcare, architecture, nonprofits, and companies requiring custom portals or internal systems.

Featured Case Studies

Our Process

1 Strategy

2 Design

3 Development

4 Launch

5 Growth

Our strategy phase includes competitor research, keyword mapping, and UX planning. Design focuses on conversion paths, branding, and mobile experience. Development includes WordPress, Shopify, or Symfony builds optimized for speed, schema, ADA compliance, and security. After launch, we provide training, analytics, SEO, AEO, and long-term support.
AI overviews

Future of Search

Ready for AI Search

SEO + AEO + AIO + GEO

How AIO, AEO, and GEO Work

Our strategy phase includes competitor research, keyword mapping, and UX planning. Design focuses on conversion paths, branding, and mobile experience. Development includes WordPress, Shopify, or Symfony builds optimized for speed, schema, ADA compliance, and security. After launch, we provide training, analytics, SEO, AEO, and long-term support.

Testimonials

We support clients across Indiana, Michiana, the Midwest, and nationally, including South Bend, Mishawaka, Elkhart, Fort Wayne, Carmel, Fishers, and Chicago.
Our Specialist is a Google Ads Partner with
15+ years experience certified in in all four areas.
Google Ads Search
Google Ads Search
Google Ads Display
Google Shopping
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