You’ve probably heard the terms web design and web marketing, but do you know the difference between them? Do you know how each can help your business succeed? Your business’s online presence is an essential part of what you do. The ability to attract customers, present your products and services, and generate leads are all necessary aspects of business growth.
However, managing your web presence can be difficult, especially if you’re just starting. It’s easy to get bogged down by terms. That can be dangerous because certain terms may sound similar, but have very different uses and benefits. Find out the difference between web design and web marketing and how to maximize them both!
Why The Difference Is Important
Most companies, especially small businesses, don’t have a ton of money to throw into their digital budget. Marketing, ad campaigns, IT, etc. are all uniquely beneficial and should be prioritized according to your needs.
When you fail to understand the key differences between web design and web marketing you’ll end up throwing your budget into the wrong bucket, so to speak. A clear understanding of terms is crucial to make informed decisions about the direction of your company. Rather than assuming they are the same thing, identify their key differences.
Web Design
Web design has to do with the layout of your website. While many factors are involved with this term, it essentially boils down to how your website looks and how well customers can interact with it.
Web design helps your business in several ways, including:
- Navigation
- Content
- Visual Aesthetics
- Brand Identity
- Customer Engagement
- Search Engine Optimization
While this list is not exhaustive, it does contain the most prominent aspects of web design. Depending on the immediate needs of your company, you may focus on one or two of these areas. And while web design certainly impacts web marketing, there are some key differences.
Web Marketing
Web marketing is the process of using the internet to market your company. This is done by utilizing tools such as:
- Social Media
- Blogs
- Videos
- Search Engines
While web design deals primarily with the content on your site, web marketing deals with how people view that content through other channels and avenues. To understand this better, think about this about a brick-and-mortar store. Web design would be the “layout” of the store, and web marketing would be the way the store looks from the street, billboards, commercials, etc.
Both web design and web marketing are necessary for the success of your business. However, you can take your time and develop a strategy that works for you and your company. If you’re struggling to figure out how best to proceed, consider reaching out to a marketing expert for advice.
We Can Help!
Effect Web Agency partners with businesses to help them achieve the maximum results from their digital marketing efforts. Contact Effect for your free web consultation.
