AI is taking the world by storm and has led to increased automation in many industries. The marketing industry is no exception. Marketing tools like ChatGPT have led to increased revenue in companies by cutting employee costs while increasing productivity. It is estimated that the marketing automation technology market value will surpass $25.1 billion by the end of 2023. AI is commonplace in many industries, and many businesses are using marketing automation tools for business growth. If you’re curious about how these tools can help your business, here’s what you need to know.
What are marketing automation tools?
Automation has been around for a long time. It’s simply a tool that can repetitively carry out simple or mundane tasks, such as a factory machine that pre-cuts puzzle pieces, as opposed to doing it by hand. However, as technology has advanced, so too have the tasks that can be automated.
In digital marketing, automation takes on a different role by handling much more complex tasks such as email marketing, social media posting, ad campaigns, and more. Some of the most common marketing automation tools include:
- HubSpot
- Get Response
- Customer.io
- MailChimp
Although there are several other popular tools depending on your needs.
Should you use marketing automation tools?
Some businesses still question the use of automation tools. After all, problems in automation are possible and can potentially cost more than human error if not caught early. That being said, there are numerous benefits to automation tools that far outweigh the cons. Here is a brief overview of both the benefits and drawbacks of automation tools.
Benefits of Automation Tools
There are several benefits to automation tools, including:
Email Campaigns
Through automation, you can set up recurring emails, not only extending your outreach but also allowing you to offer deals, news, and key insights to your consumer base.
Lead Generation
Finding qualified leads can be a time-consuming process. However, automation tools have optimized this process and can segment your traffic to identify which consumers are most likely to take action.
Social Media Marketing
You can now build your brand and optimize your social media platforms through various automation tools.
Content
One of the biggest benefits of using marketing automation tools, is that you can now generate content with AI. While this content still needs to be verified and edited by a human, the AI-generated content helps cut through hours of research, forming outlines, and other tedious aspects of content creation.
Drawbacks of Automation Tools
While automation offers numerous benefits, there are some key drawbacks you should be aware of.
Higher Costs
Many automation tools cost money. Depending on how often you utilize them, they may end up costing more money than they save you. For one-off projects, they may not be worth it. For automating normal recurring tasks, they almost certainly are.
Learning Curve
Many automation tools require a learning period as you discover what parts of the process automation can take care of and what you’ll need to monitor. Consider reaching out to a digital marketing professional to help guide you through the process and help ensure you’re using marketing automation tools in the most optimal and effective way possible.
Using Marketing Automation Tools for Business Growth
By utilizing automation tools in digital marketing, you can move manpower from simple and repetitive tasks and utilize your employees in a more complex and efficient manner, increasing the dollars saved and helping your bottom line.
Furthermore, as you use marketing tools to improve your lead generation, brand awareness, and experience other benefits, your company may grow through new customers, allowing you to expand and grow to new heights.
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