With 2021 upon us, it’s important to think about the new year, and how you will use it to grow your company. Identifying business strategies and SEO goals is a key factor in business growth.
Setting your SEO goals can be difficult, but having a clear direction will help you achieve greater success. Have you set your SEO goals for 2021? If not, then here are some ideas!
Boost Organic Traffic By X%
Organic traffic is a clear indicator of SEO success. This upcoming year, boosting your organic traffic is a great way to help your company advance. When you boost your organic traffic, you create a larger pool of potential customers. The more individuals who visit your website, the more conversions you’ll get.
Boosting organic traffic on your website is also a great way to rank higher. When a website’s content gets more views, search engines such as Google take note that your content is valuable. This leads to a higher ranking which puts your content before more eyes. It’s a constant cycle of SEO growth that leads to more sales.
Strengthen Your Domain Authority
Domain authority is a website’s relevance to a specific subject or area. Increasing your domain authority is a great way to increase your rankings. The greater your authority, the higher you’ll rank on the search engine results pages (SERP). This is important because 67% of all clicks go to the first 5 organic results.
Domain authority is interwoven with content quality. If you want to increase your authority, focus on producing quality content that will interest and benefit those who visit your site.
Generate New Leads
Another great SEO goal for 2021 is to generate new leads. If you continue to service the same group of people, you won’t grow. Generating leads is crucial to the growth of your company.
You can generate leads by diversifying your pages which bring a high volume of traffic. The more pages on your site that generate traffic, the more potential leads you’ll come into contact with. Focus on making your pages worthwhile. Give potential leads a reason to visit your site pages.
Another way to generate leads is to reach out through new social media platforms. You may reach a demographic on Twitter that you won’t reach on Instagram. Identify which target audience you want to focus on. Then, focus on reaching that group via channels you’re already familiar with.
Enhance Conversion Rate
Once you’ve generated leads, you should work on increasing your conversion rate. Leads are good, but the real benefit comes when they take action. While a high volume of visitors can benefit your rankings, if no one takes action, it can harm your rankings.
Google takes note of websites with a high “bounce” rate. If people look at your site, realize it can’t help them and leave, Google stops offering your site as a solution to consumer problems.
Once you have increased your traffic, convert them. A good way to do this is to focus on landing pages and ways to take action. Don’t just tell them what you can do, show them how it can benefit them.
For instance, if your company offers marketing strategies, create a landing page that talks about how these strategies will benefit your leads. Then include a link to a free consultation. This shows them how you can benefit them and gives them an easy way to take action.
While there is much you can do in 2021, these goals are a few practical ways to help improve your rankings. SEO is such a fundamental part of business, you can’t ignore it. Set your SEO goals and work to achieve them.
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